Emilis Vėlyvis
Emilis Vėlyvis is a Lithuanian film director and screenwriter whose work since the mid-2000s has effectively defined the modern Lithuanian commercial genre film. Redirected (2014) was his English-language debut and the production that introduced him to British audiences. The trajectory before and after that film is essential to understanding what Redirected is doing.
Training
Vėlyvis graduated from the Vilnius Academy of Arts with a master's degree in 2002. The art-school grounding shows in the visual confidence of his work, though his interests have always been on the commercial-genre side of Lithuanian cinema rather than the festival/art-film track that Šarūnas Bartas and other contemporaries occupy.
Zero. Lilac Lithuania (2006)
Vėlyvis's first feature, Zero. Lilac Lithuania (2006), arrived at a moment when Lithuanian cinema was still rebuilding from the collapse of the state production system. Zero was a Tarantino-influenced ensemble piece set in Vilnius's criminal underworld, with non-linear timelines, rapid editing, and a willingness to be both violent and funny in the same scene. It was financially modest by international standards but locally significant: a Lithuanian feature that explicitly addressed a domestic audience using the genre vocabulary of late-1990s American independent cinema.
Zero established Vėlyvis's working method. He writes his own scripts. He builds around small ensembles. He prefers urban and semi-urban locations that carry the visual signature of post-Soviet space — concrete, low-rise housing, peripheral industrial sites — without nostalgic framing. The films are not arguments about Lithuania. They are films set there.
Zero 2 (2010)
The second film extended the universe. Same milieu, expanded scope, four years of audience development behind it. Zero 2 confirmed that there was a domestic audience for Lithuanian-language commercial crime cinema and that Vėlyvis could sustain a multi-film franchise within the Lithuanian market — something that essentially nobody else was doing at the time. The film's domestic success funded the larger production capacity the next project would require.
Redirected (2014) as English-language debut
By 2013–2014, with two Zero films demonstrating commercial capacity and genre fluency, the question for Vėlyvis's career was whether he could move into English-language production while keeping the Lithuanian setting and sensibility intact. Redirected answered that question by making the Lithuanian setting the entire point. The film is not a Lithuanian production hiding its origins. It is a Lithuanian production that uses British actors to look at Lithuania from outside.
The casting choice — Vinnie Jones as the local heavy Golden Pole, with four less internationally known British actors playing the heist crew on the receiving end — was financially shrewd and creatively coherent. Jones is the marquee face but he plays an antagonist who pursues the British leads through Lithuania rather than being one of them. The film never pretends to be British. It places the visitors inside a country the script knows much better than they do.
Redirected went on to become — as of January 2015, according to Lithuanian press — the most-watched film in Lithuanian history. Box office and admissions are covered in detail on the reviews page.
Zero 3 (2017)
After the English-language detour, Vėlyvis returned to the Zero universe with Zero 3 — completing what is now usually described as the Zero trilogy. The film consolidated the franchise's Lithuanian audience and demonstrated that Redirected had not been the start of a permanent move into English-language work. Vėlyvis remained a Lithuanian-language director whose international productions were exceptions, not the new norm.
The Generation of Evil (2021)
The Generation of Evil (2021, sometimes listed in international databases as 2022) is Vėlyvis's most recent feature as of the early 2020s. The film moved into darker thriller territory and confirmed that his work continues to evolve within the broad commercial-genre register — different texture, same underlying interest in Lithuanian space, criminal economies, and ensemble construction.
What he did NOT direct
For the record, because the misattribution recurs in casual coverage: Vėlyvis did NOT direct Tadas Blinda. The Beginning (2011). That film — the highest-grossing Lithuanian production of its era and a major commercial event in domestic cinema — was directed by Donatas Ulvydas. The two films appeared close to each other in the early-2010s Lithuanian production calendar and are sometimes confused, but they belong to different filmographies and creative teams.
Style
Geographic specificity
Vėlyvis's films are heavily location-driven. Vilnius in Redirected is not a generic Eastern European city. It is recognisably the actual city, with attention to particular neighbourhoods, road networks, and architectural textures. The same is true of the rural sequences: the Lithuanian countryside is not a backdrop, it's a specific place the film has chosen carefully.
Genre fluency
Across the Zero trilogy and Redirected, Vėlyvis demonstrates an ease with multiple genre vocabularies — crime, action, comedy, road movie — without committing fully to any of them. The films usually carry one primary genre and one or two secondary ones. Redirected is gangster-comedy-road-movie. That tripled signature is unusual at the budget level the film was working with.
Ensemble construction
The ensemble approach Zero established carried through to Redirected. Vėlyvis tends to give his lead characters one defining function each and then distribute screen time more evenly than the marquee name might suggest. In Redirected, Vinnie Jones is on the poster but the four-handed structure means Williams, Darnell, Jackson and Strachan all carry genuine narrative weight on the protagonist side.
Working with the late Vytautas Šapranauskas
Redirected was the final film of Vytautas Šapranauskas, who died on 18 April 2013 before the film reached its January 2014 Lithuanian premiere. The on-screen dedication, and the framing of Šapranauskas's scenes in the final cut, reflect Vėlyvis's awareness that he was working with one of the country's most beloved performers in what would be his last screen role.
See also
- Redirected synopsis and themes
- Production history
- Vytautas Šapranauskas tribute
- Lithuanian cinema guide
- Editorial: Baltic cinema
- Lithuanian film industry primer
- External: Wikipedia entry on Emilis Vėlyvis
Frequently asked
What other films has Emilis Vėlyvis directed?
Vėlyvis's features form the Zero trilogy — Zero. Lilac Lithuania (2006), Zero 2 (2010), Zero 3 (2017) — together with Redirected (2014, his English-language debut) and The Generation of Evil (2021). He did NOT direct Tadas Blinda. The Beginning (2011); that film was directed by Donatas Ulvydas.
Is Emilis Vėlyvis a festival director?
No. Vėlyvis works in commercial genre cinema rather than the festival art-film register most international audiences associate with Baltic cinema. His films are usually made for the Lithuanian market with selective international release.
Why did Vėlyvis cast Vinnie Jones?
Jones provided the international recognition the film needed to reach the British market while also serving as a thematic anchor: a recognisably British face cast against type as the local antagonist Golden Pole, with the Lithuanian setting positioned to systematically dismantle the actor's brand for comic effect.
Where did Emilis Vėlyvis train?
Vėlyvis graduated from the Vilnius Academy of Arts in 2002 with a master's degree. He has written and directed all of his features.